Pengaruh Covid-19 Terhadap Perubahan Perilaku Konsumen

Abstract

The impact of the COVID-19 pandemic, also known as coronavirus, is broad and massive. The phenomenon has even impacted health conditions, social interactions among the community, and economic conditions. To avoid the more general spread of COVID-19, the government was forced to take a social restriction policy in the form of physical distancing and advised us to stay at home, work from home, study from home, and worship at home. On the one hand, this policy has a positive purpose: to avoid the expansion and spread of Covid-19. But on the other hand, this policy has caused the economy to weaken and slow down drastically, even causing crises everywhere. This condition has forced most people to continue to depend on smartphones because, from there, they make transactions, communicate with relatives, and buy and sell online. As a result, business people have also changed their system, which used to use stalls to trade. Now, they have to move to using the marketplace provided by the Internet. People are also forced to change their consumer behavior patterns. They used to come to the store to buy something, and now they can open through their respective smartphones to see the desired items.